Click here to see a video of why Pet Globes is the best choice for any pet lover.
Competitive Comparison
Our-Pets Wonder BowlThe Our Pets Wonder Bowl was created to open every time your pet came near it. The bowl came with a dog tag that connected with a sensor in the bowl. Every time your pet comes near, it opens up. This is similar to our bowl because it opens up whenever there is weight sensed near the bowl. However, many users have complained in saying that the sensor and tag were too sensitive and would open when their pet was on the other side of the room. Because of this, we knew that our bowl had to open specifically when the customer's pet was standing in front of it, ready to eat.
|
Sure-Feed MicrochipThe Sure Feed Microchip bowl is specifically for smaller pets. Although it does a great job of keeping pets from eating other pets food, it is extremely expensive. In addition, even if the pet is small, it is still very constricting, and the animal may not like standing in such an awkward position as they eat. To solve this sizing issue, Pet Globes will have 3 different sized bowls available to choose from. No "downward dog" poses needed!
|
Pet-Safe Eat WellThe Pet Safe Eat Well bowl is a bowl that consists of a set timer, which is perfect for a night out in the town. Or is it? Many have complained that there pet was not hungry at the set time. In some cases, when it was eating time, the bowl did not open. Customers main concern with the bowl is that their pets are not getting their food when they are most hungry. With the help of Pet Globes, that is not important because the bowl will only open if it feels weight on the pad. It will even stay open for an extra three minutes in case your pets wants to come back for seconds.
|
Arf Pets Automatic FeederThe Arf Pets Automatic Feeder is a great invention for a family going on an extended vacation. However much like the Pet Safe Eat Well bowl, the pet may not be fed at the time it wants to eat. The main issue with an automatic feeder like this is that pests can easily access the surplus of food. That is exactly why we created Pet Globes in the first place! With the help of our dome. there is no way for ants or any other critters to get into the food. In addition, it protects your pet's food from rain.
|
Competition and Buying Patterns |
Value Proposition |
Due to American pet owners now spending a lot of money on their loving companions, pet companies have taken advantage of this emotional connection. For example, Sloan Trends and Solutions found that the average household spent $350 on their companions in 1998. In conclusion, people spend a lot more on their pets than they used to. We are able to use this fact to our advantage, to build our company.
|
There are many factors in value proposition. The first is our product. We value our product by knowing the market and finding out what customers will pay. Competitors is another factor. Knowing how much they charge for a similar product will help us with a final pricing on our product ($15-20 in-stores).
|
Competitive Advantage |
Competitive advantages helps us determine our overall products use and popularity, Reviewing our core strengths is one way to have an advantage in the market like knowing how good our product is and how much it will appeal a potential customer. Reducing cost is also an advantage. If someone has a similar product, we could reduce cost so that more customers will buy our product instead of the competitors. In this case, our product seems a lot cheaper than other online products. Considering that our bowl will be even cheaper in stores, we will have an advantage in sales. Because we are on a lot of social media platforms, we also have a distribution and commerical advantage.
|